Guilt helps sell self-improvement products, new study finds – Phys.Org



Phys.Org

Guilt helps sell selfimprovement products, new study finds
Phys.Org
Guilt can be a powerful tool for motivating selfimprovement, according to a new study from UBC's Sauder School of Business. Researchers found that when people feel they're "coming up short" in any area of their lives, they are more likely to desire
Guilt is a major motivator for buying selfimprovement productsVancity Buzz

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