Guilt is a major motivator for buying self-improvement products – Vancity Buzz



Vancity Buzz

Guilt is a major motivator for buying selfimprovement products
Vancity Buzz
A not-so-surprising study from UBC's Sauder School of Business found that guilt is a major motivator in purchasing selfhelp products aimed at improving your life. If you feel like you are failing in certain aspects of your life, it's not unusual to
Guilt helps sell selfimprovement products, new UBC Sauder School study findsUniversity of British Columbia

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